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SEO & Local SEO: In simple terms

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What is SEO?

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page ranks in the results of a search engine, the more likely it is to be visited by internet users.

There are two main types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the factors on a website that can be optimized to improve its ranking in search engine results pages. These include elements such as the site’s title, headings, and content. Off-page SEO, on the other hand, refers to the factors that are not on the website but can still influence its ranking. These include things like links from other websites and social media signals.

What is Local SEO?

Local SEO is a type of SEO that focuses on optimizing a website or web page for local search results. This can be done by optimizing the website for specific location-based keywords, such as the name of a city, state, or country. Local SEO can also be accomplished by optimizing for specific local directories and citation sources.

Local SEO is important for businesses that want to increase their visibility and ranking in local search results. It can help them reach more potential customers who are searching for products or services in their area. Local SEO can also help businesses stand out from their competitors who may not be optimized for local search.

Lets look at couple of examples of Local SEO:

  • Someone looking for a Florist on Northern Beaches might search Best Florist Northern Beaches or Florist Near me or Florist Manly and this is what Emporio Flowers wanted to come up for and with Local SEO we have given them the results they were after for localised searches.
  • Party Hire Business is also a local business where the searches are mostly local such Marquee Hire near me or Marquee hire Central Coast and other related searches. With On Page and off Page seo we are able to get them organic leads and decrease the dependency on Google Ads.

If you’re a business owner, you can use SEO to improve your website and ranking in search engine results pages. This will help you attract more visitors to your site, which will lead to more customers and sales. You can also use Local SEO to improve your visibility and ranking in local search results, which can help you reach more potential customers in your area.

No matter what type of business you have, SEO can be a valuable tool for increasing your visibility and sales. If you’re not sure where to start, chat with us at SME Digital and book a consult today.

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