SEO
Increase Your Vet Clinic Customers with these 6 SEO Steps
SME Digital is your Local SEO Specialist where our aim is to max your websites presence using our SEO strategy resulting in more customers for your vet clinic
When 46% of searches on Google are all about local businesses with searches such as Plumber near me, Best Pizza Sydney, Locksmiths Northern Beaches etc etc do you think as a local business you can ignore SEO for your business? At SME Digital we deliver results, giving your business the best chance of ranking in search engines like Google. Our team, headed by Amish, has extensive experience working with many different businesses, big and small, across a range of industries so we can tailor our approach to meet your needs.
We take a very strategic approach to optimising websites so that search engine crawlers understand exactly what it is you offer online. This means more traffic from people looking for products or services just like yours!
Based out of Brookvale, NSW, and working with clients all around Australia we are a local, multi-award-winning SEO and web design agency, whose main goal is to get our clients online and be found.
We will listen to what you want for your business and we will help you make it happen.
Increase organic traffic to your website and capture leads for your Northern Beaches based business
Search engine optimisation (SEO) allows us to understand how consumers are searching for and finding information about your brand and your competitors online.
In simpler words, SEO is the tool that will help make your website visible to the right audience.
Having an SEO strategy that includes organic growth will ensure that you are saving money in the long run as it becomes a self generating advertising platform.
By incorporating SEO strategies in your marketing efforts, you’ll increase your website’s visibility and rankings.
Our SEO Specialists will help you get your site ranking on google and get you more leads for your business.
With digital marketing and SEO, you can get the most exposure possible to relevant web and mobile device searches.
Watch your company outpace the competition and create new revenue streams as it effortlessly surpasses them. With our services, we’ve helped clients achieve a 3x increase in leads simply by enhancing their SEO approach.
An effective SEO campaign will help you engage with customers, increase organic traffic to your website, capture leads, form new revenue streams, scale your business rapidly, and ultimately become the market leader in your industry.
SEO is a form of marketing that helps to rank your website on the first page of search engine results, leading to an increase in organic traffic to your website thus a capturing a high number of leads.
Without going into too much detail, and confusing the heck out of you, some of the strategies we use are :
1) Using keywords in headings, subheadings and text content
2) Optimising images with alt tags
3) Getting you to create social media accounts and linking them to your site
4) Including links back to your own blog post pages (not just homepage) called internal linking
5) Regularly updating your content to tell search engines you are actively working on your site.
6) Finding opportunities for you through our vast network of designers, developer and social media strategists to create connections and backlinks with businesses in a similar industry/niche.
If you’ve ever worked with a blogger or content creator, you have probably been told that your success depends on two things: the quality of your writing and the number of visitors to your site.
To get more traffic to your site, there are lots of things you can do – from creating an email list to getting involved in social media. (Ask us about these)
But one of the biggest things that we do is use on-page SEO techniques to help you get ranking.
There’s no special trick for doing on-page SEO; it’s just about making sure that all of the words and phrases that people might search for when looking for something like you services or products show up on your pages.
This includes optimising titles, subtitles, headlines, image file names and captions as well as including your key words in your text.
Off-page SEO is a way of promoting your content without the need of posting on social media or commenting on other people’s posts. It can be done by getting links from websites that have higher rank and relevance to yours, writing guest articles for high ranking blogs in your field, submitting your website to article directories, and more. The goal is to get as many quality backlinks as possible so you can get better search engine rankings.
Back linking in simple terms is when someone links to another web page from their own webpage. The more of these backlinks that are made, typically the higher a web page will rank in Google’s search engine results pages (SERPS). This isn’t an exact science though- if someone has a lot of high-quality backlinks but low quality content, they may still fall down the rankings ladder even with all those good links pointing towards them!
Backlinks essentially tells Google that you are a real company, working with other actual companies, providing great services/products.
SME will write blogs relevant to your work and industry. Using blogs, we will target key services or products that you want to get ranking for.
The blogs we write will always be aimed first at being readable for humans and then search engines. We will ensure that when someone lands on that content, its well written and engaging.
It’s impossible to give a figure that applies to all websites, and the best that an SEO can do is give a best-guess estimate based on analyzing a website’s current performance and the proposed strategy.
There’s no getting away from the fact that SEO takes time. Google (and other search engines) want to show the best result for any given search query, and it takes time to deserve to rank. You’ve got to earn top search visibility. But with the right strategy in place, 6 to 12 months is a long enough period to be able to see the impact of SEO efforts and to be able to justify ongoing investment.
In short, because we keep it real. We are a team that believes in great communication, frequent updates, great strategies and long term relationships. If that’s not enough, we wrote a whole article for you which would make “the why” so much easier. Check it out here
All about geo-targeted location searches
Local search is booming and with it, a lot of opportunities for local businesses. In fact 4 out of 5 people use Google Search to find this information – which usually focuses on product/service availability (plus, hours that particular store has open), directions to the business and the reviews they find.
Up to 18% of local online searches end up working with the business they have looked up within 24 hours. Imagine that!!
Location targeted SEO with an eye towards sending customers directly through your doors/business is not only effective at telling people what services you offer but also providing them easy access to the information so it becomes quicker than ever before.
Local SEO is all about location, location and location. We optimise all our conten to tell search engines that you sell these services and products in this location.
46% of all Google searches are looking for local information. (Source: GoGulf)
72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
Local SEO is about optimizing your site for the location it is in. For example, if you are in a certain suburb or city, then you would optimize for people looking for things in exact area vs SEO whose main focus is not location.
A local SEO strategy will help your business be found more easily in your local area, for the specific products or services you offer.
Just a small fact: 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
GMB is the acronym for Google My Business, which is Google’s way of helping you manage your business on their platform. We can control things like how your company appears in search results and what customers will see when they click on it.
Google My Business allows you to list your company’s location on Google Maps and local search results, thus telling google that you provide these services/products in this specific area. We may include important information about your business, such as opening/closing hours, contact information, or a link to your website. A completed GMB listing can significantly improve a company’s local SEO ranking. It establishes an immediate first impression for any user who searches for a company like yours.
Our charges for local SEO start at $499 depending on a few factors such as number of products/services and the areas you want to rank for.
We use SEO tools and google analytics to track the engagement for your website via GMB or organic search. These reports are provided to you monthly.
Local SEO can sometimes be faster to rank for than SEO, giving us a bit of an advantage. We’ve had customers who have ranked within a month and others who have taken upto 8 months. It depends on a number of factors which we discuss on your first call. Book a SEO consult for your business to take the first step
We love local SEO. Our clients love local SEO and we’ve had huge successes with our local SEO strategy. We give you one point of contact, monthly reports and are committed to long term growth for your business. We understand your business and what you need from us, and then we create our strategy. To learn a bit more, we put it all down for you here.
We first understand your business vision, target audience, end goals, and what you would want to achieve through SEO. It could be to get ranking for certain products or certain areas.
We gather all the information from you that we would need to work on your SEO such as your login details, GMB(Google my Business) access and top competitors .
The first thing we do is on-page SEO which means we use your current content and optimise it for SEO using our keyword and location analysis.
We also do a website analysis and give you tips on how to make the design more user-friendly, ensuring that the leads landing on your website have high conversion rates as well.
The last thing here is we then create content that is engaging, relevant to your products/services and industry and add it onto your website.
When we chat to you about SEO, we strongly recommend that you commit for a minimum of 12 months to the service. SEO takes time and a lot of it is drip-feeding information to search engines to tell them about who you are and what your business does.
Stay ahead of the game and stay on top. Give your potential customers the right information to find you. This includes keeping all the information on your website relevant and upto date.
Talk to us about SEO for your business
We then get down to creating the SEO strategy for your business, for the next 12 months.
We start with a keyword, location, and competition analysis. This gives us an insight into how fast we can get you ranking for certain keywords as well as the strategies we will have to employ moving forward.
We then get working on your off-page SEO. This includes backlink creation, working on your GMB, guest posting and directory listings within your business.
Some of this will vary and is dependent on what package you are working on us with.
You are now ranking for certain keywords and areas. Congratulations. But the work is not complete.
Once you are ranking, it’s important to continue with SEO and the same practices to stay ahead of your competitors. Which means that everything that we did to get you ranking, we continue doing to keep you ranking.
We’ve put together a few blogs so you can understand SEO better.
SME Digital is your Local SEO Specialist where our aim is to max your websites presence using our SEO strategy resulting in more customers for your vet clinic
Are you looking to improve your website’s SEO?
Check out these three important SEO strategies that will help your small business website rank higher in search engine results pages.
By implementing these strategies, you’ll be able to reach more customers and grow your business.
Contact us today to learn more about our SEO services for small businesses and start seeing results!
It can be hard to know which platform is the best one to use for building a website.
There are many different platforms to choose from, and it can be hard to decide which one is the best one for you.
WordPress is the best open-source software to build a website because it is easy to use, flexible, SEO friendly, constantly updated, scalable and offers great support. Let’s chat about how it can work for your business
SME Digital acknowledges the traditional owners across the lands on which we live and work.
Amish and Avani started SME Digital, out of Northern Beaches in Sydney, with a single aim, to get small and medium businesses online and to get them ranking so they can compete and get more business. Their motto is simple, help SMEs by being upfront about costs and deliverables and don’t promise what they can’t achieve. With one of their clients ranking higher than Microsoft for a product Microsoft themselves created, you can count on them to deliver what they promise.
Proud to be an official partner of the Manly Warringah Sea Eagles with Eagles Nest Club!