SEO, or search engine optimisation, is a term that gets thrown around a lot on the internet. But what does it actually mean?
And more importantly,
What can small businesses do to optimise their websites and show up on search results?
Let’s start with the basics. SEO is all about improving your website so that it is more visible to search engines like Google. This means making sure your website appears as high up on the list of results as possible when people search for keywords or phrases related to your business.
And if you look at numbers 46% of all Google searches are looking for local information. (Source: GoGulf)
There are a number of different factors that can affect your SEO, including the quality of your content, the structure of your website, and the number of backlinks you have.
But don’t worry, there are a few things you can do to improve your SEO and get ahead of your competition. Here are three important SEO strategies for small businesses:
1. Make sure your website is mobile-friendly
In today’s world, more and more people are using their mobile devices to access the internet. As a result, it’s important for small businesses to make sure their website is designed to be viewed on a mobile device.
There are a few things you can do to make your website more mobile-friendly, including using responsive design and ensuring your pages load quickly.
2. Create quality content
Content is one of the most important factors when it comes to SEO. By creating quality content, small businesses can improve their chances of ranking high in search engine results pages.
When creating content, it’s important to focus on creating stuff that is relevant to your target audience and is keyword-rich. However, don’t forget to make sure your content is also engaging and interesting to read.
3. Build backlinks
Backlinks are links from other websites that point to your website. The more backlinks you have, the higher your website is likely to rank in search engine results pages.
There are a number of different ways small businesses can build backlinks, including guest posting, creating infographics, and participating in industry events and forums.
If you want to improve your SEO and get ahead of the competition, it’s important to focus on these strategies. With time and effort, small businesses can use SEO to reach more customers and grow their businesses.
And if you need some help, reach out to us. We are SEO specialists for small businesses and can help you rank locally, working with your budget till you get results.