My ugly-looking website ranks. Do I really need a good-looking website?

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I remember the first time I built a website for my first client. I was so excited because I thought it would help bring in more customers and improve their rank on Google Search. To be honest, when I designed it, the website didn’t look very good. But as long as it ranked well, that was all that mattered, right?

Now, years later, I’ve come to understand that a good-looking website is just as important as a website that ranks well. Here’s why:

1. Website design can affect your SEO

You might not realize it, but the design of your website can actually have an impact on your SEO. For example, if your website is cluttered and difficult to navigate, this can negatively impact how users interact with your site. And as we all know, user experience has a huge impact on SEO rankings. So even if you have top-notch content and backlinks, a poorly designed website will still hurt your rankings.

2. Website design can affect your branding

Beyond SEO, having a well-designed website can also help you build better brand awareness and increase your sales. This is because a visually appealing site will create a more positive impression in the minds of potential customers. Not only that, but a custom-designed website can serve as an extension of your brand identity, helping you further establish your business in the minds of consumers.

3. Website design can affect your conversion rate

In addition to branding and SEO, website design can also impact your conversion rate – that is, the percentage of visitors who take a desired action on your site (such as making a purchase). This is because, as we mentioned earlier, a visually appealing website can create a more positive impression and encourage visitors to engage with your brand. So even if you have the best possible content, without a well-designed site, you could be losing out on valuable sales opportunities.

So while having an ugly website may not necessarily hurt your SEO rankings or conversion rate in the short term, over the long term it can negatively affect your brand and cost you valuable sales opportunities. So when it comes to designing your website, always remember that quality matters just as much as quantity!