My ugly-looking website ranks. Do I really need a good-looking website?

I remember the first time I built a website for my first client. I was so excited because I thought it would help bring in more customers and improve their rank on Google Search. To be honest, when I designed it, the website didn’t look very good. But as long as it ranked well, that was all that mattered, right?

Now, years later, I’ve come to understand that a good-looking website is just as important as a website that ranks well. Here’s why:

1. Website design can affect your SEO

You might not realize it, but the design of your website can actually have an impact on your SEO. For example, if your website is cluttered and difficult to navigate, this can negatively impact how users interact with your site. And as we all know, user experience has a huge impact on SEO rankings. So even if you have top-notch content and backlinks, a poorly designed website will still hurt your rankings.

2. Website design can affect your branding

Beyond SEO, having a well-designed website can also help you build better brand awareness and increase your sales. This is because a visually appealing site will create a more positive impression in the minds of potential customers. Not only that, but a custom-designed website can serve as an extension of your brand identity, helping you further establish your business in the minds of consumers.

3. Website design can affect your conversion rate

In addition to branding and SEO, website design can also impact your conversion rate – that is, the percentage of visitors who take a desired action on your site (such as making a purchase). This is because, as we mentioned earlier, a visually appealing website can create a more positive impression and encourage visitors to engage with your brand. So even if you have the best possible content, without a well-designed site, you could be losing out on valuable sales opportunities.

So while having an ugly website may not necessarily hurt your SEO rankings or conversion rate in the short term, over the long term it can negatively affect your brand and cost you valuable sales opportunities. So when it comes to designing your website, always remember that quality matters just as much as quantity!

Success stories

          
   matt curran 
 2024-04-04
 
 
   I have had the pleasure of working with SME DIGITAL for about 12 months now. Avani and Amish have gone above and beyond to help with my business needs. Amish has worked tirelessly to get our business to rank higher on google, Avani re did our old clunky website which looks amazing. Excellent service thank you SME Digital
  
 
 
       
   Inner West Electrical Solutions 
 2023-12-04
 
 
   Highly recommend! Have been extremely helpful.
  
 
 
       
   Alex Bedders 
 2023-09-15
 
 
   SME are the best in the business. Very good at what they do as well as honest and transparent.
  
 
 
       
   Maja Paleka 
 2023-07-10
 
 
   Getting my business website done was the second time I have worked with Avani and her team, and we have a 3rd already in planning.  SME digital are incredibly flexible, customer centric, and just do great quality work.  What I especially value is the expertise they bring to the table - I had some ideas on how I wanted to have things done and if those ideas would not bring me the right outcome for my business, Avani talked me through the options and possible other alternatives.  This ensured that not only did I get what I wanted, but it was done in a way that benefited my website, business and SEO.  True partnership is really how I would describe the experience of working with SME Digital.
  
 
 
       
   Sara Lonergan 
 2023-04-27
 
 
   SME digital are a professional, honest and talented group of IT professionals. I enjoy working with them and wouldn't hesitate to recommend their business to like minded business owners looking for SEO/website services.
  
 
 
       
   Sarai Yates 
 2023-04-20
 
 
   I am a perfectionist and work at a very fast pace so I was a bit worried that getting someone to build my website would be a difficult process. But Avani and her team just rolled with me and my pickiness, I ended up having a really good time throughout the whole process and truly enjoyed our daily chats and endless emails to get things right and eventually launch my absolute dream website. Avani was incredibly responsive at all hours of the day, and literally made everything that I asked for happen. I could not recommend her more and am looking forward to keep working with her. Thank you Avani!!
  
 
 
       
   Robyn Walker 
 2023-03-23
 
 
   Avani and Amish have been excellent every step of the way...from our initial meeting through to the end result...where they've so creatively showcased my professional accomplishments to-date.
Avani has been incredibly patient and supportive throughout this journey, and I'm now looking forward to the SEO results, over the next few months, with Amish's input and expertise.
  
 
 
       
   Barbara Clendining 
 2023-03-10
 
 
   Excellent, can't recommend enough. No item is too big or small, a genuine business that cares about your business & will be empathetic with your needs & provide strategic feedback & deliver results (our web traffic has already soared with their new design of our website).
  
 
 
       
   Matthew Stewart 
 2022-12-20
 
 
   SME Digital totally transformed my website from being very basic to now a platform I am proud to show my clients. Amish and Avani have been amazing throughout the whole process. Couldn’t be happier with the service I have received. I would highly recommend SME Digital to anyone. Cheers, Climate Care Air Conditioning Services.
  
 
 
       
   Matthew Blaxland 
 2022-12-20
 
 
   Amish and Avani have designed and set up my website. I couldn’t be more pleased with the end result, they are easy to work with and very professional. I would highly recommend them
  
 
 
  
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